main techniques we use are:
rapid and versatile method for getting answers to issues in new
product development, packaging design, and category development.
detailed exploration of the purchase decision process and
other in-store issues.
approach to each of these is characterised by avoidance of
over-specification and excessive complexity.
Especially when combined with other in-store research techniques,
this can give extremely detailed insight into shopper behaviour.
The approach enables understanding to be gained of what shoppers
actually do rather than just claim to do. It can be used as input to
improving merchandising, support to category development
initiatives, and the improvement of staff/customer interactions.
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