Typical tasks include:

  • Identification of opportunities for improvement in specific product categories

  • Exploration of the purchase decision process as input to merchandising and fixturisation improvement

  • Evaluating the effectiveness of promotional and other in-store communications

  • Optimising packaging and other design concepts

Techniques used include:

  • Focus groups, including at in-store locations

  • Accompanied shopping trips

  • In-depth interviewing at in-store locations

  • Quantitative interviewing at in-store locations

  • Video observation research

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