Retailing

Typical tasks include:

  • Identification of opportunities for improvement in specific product categories
     

  • Exploration of the purchase decision process as input to merchandising and fixturisation improvement
     

  • Evaluating the effectiveness of promotional and other in-store communications
     

  • Optimising packaging and other design concepts

Techniques used include:

  • Focus groups, including at in-store locations
     

  • Accompanied shopping trips
     

  • In-depth interviewing at in-store locations
     

  • Quantitative interviewing at in-store locations
     

  • Video observation research

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