Consumer Goods Manufacturing

Typical tasks include:

  • Screening/evaluating new product concepts and providing development guidance to maximise the chances of success

  • Assisting in the development of branding and packaging

  • Providing manufacturers with the evidence needed to make effective business/category arguments to their retail customers

  • Improving understanding of category usage and attitudes

Techniques used include:

  • Focus groups

  • Telephone interviewing

  • Hall tests

  • Various in-store techniques (see retail section)

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