Consumer Goods Manufacturing

Typical tasks include:

  • Screening/evaluating new product concepts and providing development guidance to maximise the chances of success
     

  • Assisting in the development of branding and packaging
     

  • Providing manufacturers with the evidence needed to make effective business/category arguments to their retail customers
     

  • Improving understanding of category usage and attitudes

Techniques used include:

  • Focus groups
     

  • Telephone interviewing
     

  • Hall tests
     

  • Various in-store techniques (see retail section)

<< Previous Page